Smartphone shipments in Europe (excluding Russia) fell 3% year-on-year to 37.8 million units in the fourth quarter of 2023, according to Canalys data.
Apple returned to the top position in the rankings after seven quarters behind Samsung, increasing shipments by 1% year over year to 12.4 million units.. Samsung took second place, worsening its result by 12%, to 10.8 million units. It is noteworthy that Samsung was the largest supplier for the entire 2023 year.
Photo: James Martin/CNET
Xiaomi retained third position despite a 10% decline to 6 million units, helped by positive dynamics in Central and Eastern Europe. Motorola and Honor round out the top five, selling 2 million and 1.1 million units, with year-on-year growth rates of 73% and 116%, respectively.
“High-end smartphones captured a record share of the European market in the fourth quarter of 2023. Almost 40% of smartphone shipments were priced at $800 or more, said Runar Björhovde, an analyst at Canalys.. “The dominance of the high-end segment was mainly driven by strong demand for the iPhone 15 Pro along with continued sales of the Galaxy S series and growing sales of the Google Pixel.”
It was previously reported that among the top 10 models for shipments in 2023, Apple iPhone accounted for 7 places, and Samsung took 3 positions.