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Under the EU's new Digital Markets Act (DMA), Apple has introduced a number of changes to the App Store that continue to face criticism.

Microsoft is working on its own Xbox mobile store, which would become an alternative to the app and game stores from Apple and Google. Apple's willingness to charge developers even when their apps are downloaded to iPhones and iPads outside of the App Store has been called a «step in the wrong direction» by the company.

“We believe that constructive conversations drive change and progress towards open platforms and greater competition. Apple's new policy is a step in the wrong direction. We hope they will listen to feedback on the proposed plan and work towards a more inclusive future for everyone,» said Xbox president Sarah Bond in a note on X (Twitter).

As a reminder, the new EU Digital Markets Act (DMA) will enter into force on March 7, according to which Apple must allow iPhone and iPad users in the European Union access to third-party application stores, not just its own App Store, as well as alternative payment methods for products and services in applications. At the same time, the company decided to keep fees for developers for installing applications and payments outside the App Store. Such developers will be paid €0.50 for each annual app install after 1 million downloads, as well as a 17 percent commission on purchases.

Apple's new plan has already drawn criticism from Epic Games and Spotify. Spotify accused Apple of extortion and called on EU regulators to take action. The European Commission says it will respond to changes proposed by Apple in March.