Alfa Romeo Milano: what is known about the new product

Alfa Romeo named its small SUV Milano as a tribute to the city where the company was founded. The car is expected to be presented in mid-2024.

It is known that this crossover will take the place of the smallest car in the brand’s lineup.. The role of the smallest and most affordable model was once occupied by the Alfa Romeo Mito, but it was removed from the production line in 2018.

The Milano name — last used in the 1980s for the US market version of the 75 sedan — was chosen to highlight «the connection between the car and Alfa Romeo's roots,» said Alfa Romeo CEO Jean-Philippe Imparato.

The SUV is expected to become a competitor to the Volvo EX30 and other small B-segment crossovers. According to available information, the future car will be about 4.1 m long and 1.8 m wide, and will have an E-CMP platform (this platform is already used by the Jeep Avenger). The use of this platform could mean that the brand will also introduce an all-wheel drive version of the Milano.

It is not yet known what kind of power unit the car will be equipped with, but it is expected that the Milano could get a 54 kWh battery and have a range of approximately 400 km. There was also information about the company's plans to make a mild hybrid version, however, it seems that these rumors were not confirmed.

Imparato also added that a hot version of the Quadrifoglio is being considered, but will not be confirmed until the brand determines how much customers are “willing to pay.”. He said, «We're ready to do whatever they want. It's not a problem. But we want to first check the affordability and level of monthly payments that they are willing to pay for the Quadrifoglio version.»

From launch, the Milano will be sold in Perfor, Veloce and Limited Edition trim levels. Alfa Romeo predicts the Milano will account for about 40% of its global sales, but Imparato stressed the company is more focused on making profits than «selling more cars.»

The brand will reveal pricing at its Milan launch in April, but Alfa Romeo's premium positioning means it will be pricier than the Jeep Avenger, so European pricing is likely to start around $50,000.