The price almost doubled. Apple has become the most valuable brand in the world
February 2, 11:35 Share:
Apple has become the most valuable brand in the world (Photo: Wirestock/Depositphotos)
Apple has become the most valuable brand in the world, while Amazon, which held the leading position last year, fell straight to fourth place.
Apple's brand value soared by 74% over the year, to $516.6 billion, while Amazon's grew by only 3.2%, to $308.9 billion.. This is stated in the annual Brand Finance Global 500 study.
Microsoft rose to second place in the ranking from fourth, demonstrating an increase of almost 78%. ( up to $340.4 billion). Google remained in third place ( +18.5%, up to $333.4 billion).
Read also:
Name in a million. NV names the 50 most expensive Ukrainian brands
Next, with a large lag, are Samsung and Walmart, which have changed places compared to last year.. The value of the first brand decreased by 0.3% to $99.4 billion, the second by 15% to $96.8 billion.
TikTok climbed to seventh place from tenth ( +28%, up to $84.2 billion), to eighth from fourteenth Facebook ( owned by Meta) ( +28%, up to $75.7 billion), to ninth from eleventh Deutsche Telekom ( +16.5%, up to $73.3 billion). They ousted the Chinese bank ICBC ( +3.3%, up to $71.8 billion) to tenth place from seventh a year earlier and Verizon ( +6.4%, up to $71.75 billion) – to eleventh from eighth.
Deutsche Telekom has become the most valuable telecommunications brand, overtaking Verizon. It also ranks first among all European brands. The Tesla brand fell in price by 12% ( up to $58.3 billion), as a result of which it fell immediately to eighteenth place in the ranking from ninth in 2023.
The fastest growth rate in value was demonstrated by the Nvidia brand, which rose to 30th position from 117th a year earlier. ( an increase of 163%, to $44.5 billion), which is due to increased interest in developments based on artificial intelligence.
The top 500 included 201 American brands, accounting for more than half of the total value, the report notes.. In addition to brands from the US and China, the top 30 includes only six companies: Samsung, Deutsche Telekom, Mercedes-Benz, Toyota, Shell and Allianz.
The eighth annual Brand Finance study contains data on more than 6 thousand. brands from 41 countries and 31 industry sectors. Over 150 thousand respondents took part in the survey.
The 25 most valuable brands according to Brand Finance Global 500 2024
1. Apple
2.Microsoft
3. Google
4. Amazon
5.Samsung Group
6. Walmart
7. TikTok
8. Facebook
9. Deutsche Telekom
10. ICBC
11. Verizon
12. StateGrid Corp. of China
13. Instagram
14. China Construction Bank
15. Starbucks
16. Agricultural Bank of China
17. Mercedes-Benz
18. Tesla
19. Oracle
20. Home Depot
21.Toyota
22. Bank of China
23.Shell
24. Moutai
25.AT&T
25 strongest brands in the world according to Brand Finance Global 500 2024 rating
1. WeChat
2. YouTube
3. Google
4. Marina Bay Sands
5. Wuliangye
6. Deloitte
7. Coca-Cola
8. Netflix
9. Rolex
10. Ferrari
11. Kweichow Moutai
12. ICBC
13. Etisalat
14. Viettel
15. Swisscom
16. Toyota
17. Jio
18. Bank of China
19. Chanel
20. State Grid Corporation of China
21. EY
22. China Construction Bank
23. Life Insurance Corporation
24. State Bank of India
25.Instagram
Read also: Protection from thieves. Apple has released iOS 17.3 with an important security feature. Serious problem. iPhone Apps Secretly Collect Data by Sending Alerts – Study Biggest Update Ever. Apple's iOS 18 could be breakthrough
Earlier it was reported that eight of the ten most expensive corporate names on the planet belong to American companies, two more – French and Chinese