“Unacceptable situation”. IBM refused to advertise on Musk's social network due to pro-Nazi memes

November 19, 08:20 Share:

IBM refused advertising on Twitter (Photo: REUTERS/Sergio Perez)

IBM has stopped advertising in X ( Twitter). This happened after her ad appeared next to pro-Nazi content.

“IBM does not tolerate hate speech or discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” the company said in a statement, as quoted by the Financial Times.

The statement comes after Media Matters published a report that advertisements from major brands were found on X ( IBM, Apple, Oracle, Comcast, etc.. etc.), which were placed next to the content “which advertises Adolf Hitler and his Nazi party”. In one case, an Oracle advertisement was placed under a publication with a photograph of Hitler and his quote.. In another, next to an advertisement, there was a post praising the Third Reich.

X CEO Linda Yaccarino stated that discrimination is unacceptable and the platform is ready to combat its manifestations.

“X has been very clear about her efforts to combat anti-Semitism and discrimination. This has no place anywhere in the world – it’s disgusting and wrong,” she wrote in X.

Representatives of X in a comment to Engadget stated that the publications mentioned by Media Matters will no longer be subject to monetization and will be designated as sensitive content ( such marks stipulate that the user must additionally provide confirmation to view). At the same time, X said that the researchers supposedly saw these particular messages because they were actively looking for exactly this kind of content.

“Ads follow User X, in this case a Media Matters researcher, who was going to actively search for that content – that's how user targeting works,” the company said in a comment to the FT.

As NV Techno previously wrote, billionaire Elon Musk after acquiring Twitter ( from July 2023 – X) softened the moderation policy and laid off many employees who were involved in security on the platform. Now the platform, for example, does not consider posting Nazi symbols a violation of community rules.

The company also stopped actively fighting the spread of fakes, which is why the European Union recognized X as the largest source of disinformation.. This, coupled with Musk's controversial statements, led to the platform losing approximately 50% of its advertising revenue.

Read also: Elon Musk reposted a video of a scandalous TV presenter who accused Ukraine of blowing up the Kakhovka hydroelectric power station Musk is having fun. The ability to report misinformation has been removed from Twitter. Prone to trolling. Musk unveils sarcastic AI chatbot Grok

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